Applied to photography, the image is the primary data, and the EXIF info is the data about the data – when it was taken, which camera and lens was used, the exposure settings and colour space. An archaeological object, for example, becomes more valuable to academics when data is logged about where, when and how it was discovered. It’s purpose is to make data easier to organise and manage. Photographers often talk about the metadata embedded in their images, but what exactly is it? In a broader sense metadata is simply data about data. It may not be the most glamorous side of photography, but a little time spent on image organisation can go a long way. An organised library means you can find images with ease, collate your photos in all kinds of ways and even rediscover great photos you’d forgotten about. Whatever the reason, there are huge benefits to getting organised, and now might be the perfect time to do so. Maybe you started with a sloppy folder structure years ago and now you’re too far down the rabbit hole to change things, perhaps you’ve given yourself a free pass with the flimsy excuse that ‘creative types are naturally disorganised’ or maybe your fledgling photo library has reached the tipping point where a bloated ‘Pictures’ folder won’t cut it any more. Many of us are hamstrung by chaotic image libraries.
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